Featured in: iNews, on why your 50s can be your strongest decade yet

Featured in: iNews

Fraser Smith, Founder of Vive Fitness, explains how you can stay strong & fit during your fifties, and he is quoted in iNews sharing how the right blend of training, recovery, and consistency can drive real progress rather than decline. The story will resonate with anyone who wants to feel stronger, leaner and more capable, without relying on extreme routines or all-or-nothing January motivation.

At Vive Fitness, this is seen every day across our London studios: targeted strength and joint mobility work using EMS & Reformer Pilates, coupled with structured recovery, help people build momentum at any age. Fraser founded Vive Fitness with over 20 years in the fitness industry, with experience in Premier League and international football, backed by an MSc in Human Nutrition and a BSc (Hons) in Sport and Exercise Science.

Our boutique approach combines time-efficient Whole-Body EMS (electro-muscle-stimulation), Reformer Pilates, Sports Massage, and Assisted Stretching, with expert coaching that keeps training sustainable and results-focused.

Read the full iNews feature:
https://inews.co.uk/inews-lifestyle/50s-in-best-shape-of-life-4105179 

EMS personal training session featuring two men and a woman at Vive Fitness in London.
EMS Training

• 20-minute full-body workout using EMS technology
• Builds strength, burns calories, tones muscles efficiently
• Ideal for: Weight loss, strength building, time efficiency
• Featured in Financial Times Top 5 HIIT workouts

Reformer Pilates personal training session featuring two women at Vive Fitness in London.
Reformer Pilates

• Low-impact Pilates using reformer machines
• Strengthens core, improves posture, enhances mobility and flexibility
• Ideal for: Flexibility, stability, all fitness levels

Sports Massage

• Targeted massage therapy to release muscle tension
• Aids recovery, alleviates pain, improves circulation
• Ideal for: Pain relief, injury prevention, long-term wellness

A professional personal trainer at Vive Fitness providing a deep assisted upper-body and lat stretch for a client at Vive Fitness.
Assisted Stretching

• Personalised assisted stretch sessions
• Enhances flexibility, improves range of motion, supports injury prevention
• Ideal for: Flexibility, mobility, long-term health

A flat lay of fresh, whole foods including a lean cut of beef, lentils, chickpeas, flax seeds, and various green vegetables like spinach, broccoli, and peppers.
Nutrition

Expert guidance to support training, recovery, and long-term health.