The Science Behind 20-Minute Workouts That Replace Hours of Training

Featured in: The Times

The Times spotlighted EMS training as one of 2022’s standout fitness trends, exploring why electrical muscle stimulation has captured the attention of time-poor professionals across London. The piece examined how this technology activates up to 90% of muscle fibres—more than double what conventional training achieves—delivering full-body results in just 20 minutes.

What resonates most is the recognition of what we’ve always known at Vive Fitness: intelligent training beats long hours. Our approach combines cutting-edge Miha Bodytec technology with expert guidance from certified EMS specialists who understand how to maximise every minute of your session. It’s not about shortcuts—it’s about efficiency backed by science.

For professionals juggling demanding careers with fitness goals, this validation from The Times reinforces why our Mayfair, Westminster and Richmond studios have become destinations for those who value their time as much as their results. Ready to experience what The Times featured? Book your £35 trial session and discover training that delivers.

Read the full Times article:
https://www.thetimes.com/life-style/health-fitness/article/fitness-trends-for-2022-reverse-running-pickleball-and-hula-hoops-that-beat-belly-fat-b609fwdbw

EMS personal training session featuring two men and a woman at Vive Fitness in London.
EMS Training

• 20-minute full-body workout using EMS technology
• Builds strength, burns calories, tones muscles efficiently
• Ideal for: Weight loss, strength building, time efficiency
• Featured in Financial Times Top 5 HIIT workouts

Reformer Pilates personal training session featuring two women at Vive Fitness in London.
Reformer Pilates

• Low-impact Pilates using reformer machines
• Strengthens core, improves posture, enhances mobility and flexibility
• Ideal for: Flexibility, stability, all fitness levels

Sports Massage

• Targeted massage therapy to release muscle tension
• Aids recovery, alleviates pain, improves circulation
• Ideal for: Pain relief, injury prevention, long-term wellness

A professional personal trainer at Vive Fitness providing a deep assisted upper-body and lat stretch for a client at Vive Fitness.
Assisted Stretching

• Personalised assisted stretch sessions
• Enhances flexibility, improves range of motion, supports injury prevention
• Ideal for: Flexibility, mobility, long-term health

A flat lay of fresh, whole foods including a lean cut of beef, lentils, chickpeas, flax seeds, and various green vegetables like spinach, broccoli, and peppers.
Nutrition

Expert guidance to support training, recovery, and long-term health.