Featured in: iNews Fraser Smith, Founder of Vive Fitness, explains how you can stay strong & fit during your fifties, and he is quoted in iNews sharing how the right blend of training, recovery, and consistency can drive real progress rather than decline. The story will resonate with anyone who wants to feel stronger, leaner […]

Featured in: The Telegraph The Telegraph examined how elite athletic training principles can be adapted for everyday fitness goals, profiling individuals who’ve achieved remarkable physical transformations through professional coaching and intelligent programming. The piece highlighted athletes demonstrating exceptional fitness well into their fifties, proving that age-related decline often reflects training choices rather than inevitable biology. […]

Featured in: The Telegraph The Telegraph published expert guidance on maintaining and strengthening knee health during midlife, highlighting targeted exercises and professional coaching as essential elements for joint longevity. Their feature explored how proper training prevents injury whilst supporting the active lifestyle that many want to maintain well beyond their forties and fifties. Knee health […]

Featured in: The Telegraph The Telegraph featured comprehensive guidance on improving running performance, examining how strength training, proper conditioning and professional coaching contribute to enhanced speed and endurance. Their expert contributors emphasised that supplementary training often matters as much as running volume itself—particularly for preventing the overuse injuries that plague many runners. Our experience at […]

Featured in: The Telegraph The Telegraph investigated the effectiveness of viral fitness challenges, questioning which approaches deliver sustainable results versus those offering only short-term motivation followed by inevitable burnout. Their analysis highlighted the importance of professional guidance and progressive programming over extreme, all-or-nothing approaches that dominate social media. This examination aligns perfectly with what we’ve […]

Featured in: The Telegraph The Telegraph’s fitness section explored the critical importance of proper exercise technique, examining how correct movement patterns maximise results whilst protecting against injury. Their expert contributors emphasised that form isn’t just about aesthetics—it’s about creating efficient, safe movement that compounds over time into meaningful strength gains. This principle sits at the […]

Featured in: The Telegraph The Telegraph explored intelligent approaches to improving body composition, spotlighting methods that deliver visible changes without extreme routines or unsustainable diets. Their feature highlighted how modern training technologies like EMS support lean muscle development and improved tone through efficient, targeted sessions rather than punishing daily workouts. What resonates with our philosophy […]

Featured in: Financial Times The Financial Times examined the economic forces reshaping boutique fitness, exploring why innovative training methods like EMS are attracting both investment and a discerning clientele. Their business-focused analysis revealed a clear market shift: professionals with limited time increasingly prioritise targeted, expert-led services that emphasise outcomes over hours logged. This FT coverage […]

Featured in: SheerLuxe SheerLuxe profiled EMS training as a standout in London’s boutique fitness scene, highlighting why electrical muscle stimulation has become a favourite among health-conscious professionals. Their wellness section explored the science behind EMS and examined why boutique studios are increasingly choosing this technology over traditional training methods. The feature captured something fundamental about […]

Featured in: i news i news asked the question many prospective clients consider: is EMS training worth the premium investment? Their investigation delved into the technology behind electrical muscle stimulation, examining real client outcomes and speaking with practitioners about the effectiveness of this training method compared to traditional gym work. The feature validated what our […]

Featured in: The Times The Times spotlighted EMS training as one of 2022’s standout fitness trends, exploring why electrical muscle stimulation has captured the attention of time-poor professionals across London. The piece examined how this technology activates up to 90% of muscle fibres—more than double what conventional training achieves—delivering full-body results in just 20 minutes. […]

How I used EMS with Vive Fitness to be Beach Ready Age 50 Recently, Vive Fitness & The Telegraph teamed up to put Nick Harding through his paces with EMS at our Westminster studio.‘I want a beach body, and at 52 I don’t want to kill myself to get one’ says Nick. Do you want […]

Adding the Science to a Recent BBC Article – Clarity Needed I was contacted today as some people had seen Vive Fitness featured in the BBC (but not mentioned), in an article about EMS exercise: “Can electrical stimulation improve your gym workout?” Our member who rowed the Atlantic Ocean, Lebby Eyers, was featured – she’s a […]